Archive for the ‘Domain Parking’ Category

Domain Parking and Traffic Monetization

Monday, November 19th, 2007

parking_lot.jpgDomain parking is an advertising practice that is used by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an under-developed domain name or a service that offers to its clients as a way of securing a domain name for future use. It is a simple way to generate revenue from owning a domain name. It is one of the reasons why many expired domains are bought up quickly and often for large amounts. The traffic on these expired domains will be the highest initially, but will steadily drop off as the web page is deleted from search engine indexes.  The domain name will usually resolve to a page containing pertinent internet advertising listings and links. The links will be targeted to the predicted interests of the visitor and may change vigorously based on the results that visitors click on. The domain owner is typically paid based on how many links have been visited (e.g. pay per click) and on how helpful those visits have been. The keywords for any given domain name offer clues as to the goal of the visitor before arriving. There are two types of domain parking which are a monetized and non-monetized. In the former, ads are shown to visitors and the domain is ‘monetized’. In the latter, an “Under Construction” or a “Coming Soon” message is put up on the domain. This a single page web site that people see when they type the domain name in a web browser. This is one quick way for getting an Internet presence. Domain names can be parked before a web site is ready for launching. 

On domains, there are terms as ‘one-click’ implementation and ‘two-click’ implementations. A “one-click” implementation on a domain parking site means that there is no initial keyword to click on before being served ad links. A “two-click” implementation means that a user must click on a keyword to generate the ad links. Expired domains that were previously websites are also required after for domain parking. A domain that was used as a website and is allowed to expire will still maintain most of its past inbound links. These types of domains usually start off with their largest amount of visitor traffic initially after being claimed from the domain drop lists. As website operators and search engines begin to remove the former inbound links, the traffic to the parked domain will begin to decline. If someone decided to develop their domain, he or she will need to pay for hosting services at that point. The right hosting service will provide enough space for your website and any special scripts or services you need. Once the domain is being hosted, it is no longer parked.  The domain parking is also used to secure addresses similar to your main website and redirect traffic there, an inexpensive way to protect your website.